Both dealership and device experiences focus on teaching you the newest Lexus NX features, with an engaging multimodal experience.

The dealership tour allows you to choose between hearing about the interior or the technology. People can always go back to the other option, or hear more about additional features. The in-home experience offers the options of learning about the features or receiving a text to the Lexus virtual showroom. The features were broken down into 4 categories (“Onboard”, “Driving”, “Safety” and “Engine”) and the user can easily navigate between them or opt to get the text.