Step into the ultimate dog-lover’s adventure! Start with a nickname quiz inspired by Milk-Bone treats and explore dog astrology, a fun pub quiz, and themed party ideas. Enjoy festive Milk-Bone carols, interpret your pup’s thoughts, and learn photography tips to capture their best side. Wrap it up with creative dog games and DIY Milk-Bone decorations. It’s tail-wagging fun from start to finish!
*The user flows were provided by the client, and my role focused on implementing and refining the experience based on these flows.
“By using Alexa interactive audio ads solutions, the campaign delivered positive results for Milk-Bone. According to Amazon internal insights, the interactive audio ads and branded experiences produced over 20 million impressions,1 and yielded a new-to-brand rate of 31% among customers who asked Alexa to add Milk-Bone products to their cart—outperforming the category benchmark rate by 1.4x.”
“A Kantar Brand Lift study conducted for the overall campaign showed that it delivered 1.7x higher brand consideration versus industry benchmarks.“