How it started: Abu Dhabi from the comfort of your home (🇺🇸 & 🇬🇧)
20K engagements
People could say “Alexa, Explore Abu Dhabi” and be taken on an immersive voice tour of the destination.
The themes and content within the experience have been selected based on Tripadvisor data and traveller sentiment, in order to create a unique experience that is powered by how consumers are feeling. Would-be travellers can choose their own adventure, presented with various options detailing what they can explore in Abu Dhabi. They can verbally request which path to take following prompts from the host. The full experience spans several minutes and comprises a choice of top relaxation and nature spots, cultural wonders and restaurants - all backed by reviews from Tripadvisor.
**The Visit Abu Dhabi project was a complete design and development journey, where I handled everything from initial user flow mapping and conversational design to coding and implementation. Each step was aligned with the goal of delivering a user-focused solution
“Thousands of customers have already engaged with the skill and on average users are spending over four minutes within the immersive experience, answering approximately seven prompts. Extrapolated, this results in over 1,300 hours of destination exposure for Abu Dhabi. Additionally, 97% of users say that they have not been to Abu Dhabi before and over two thirds of those who engaged with the experience said that it has made them more likely to visit Abu Dhabi in the future.”
The destination of the day format (🇺🇸 & 🇬🇧)
Explore the world, one day at a time
Each day, explore a new destination and choose between hidden gems, must-see sights, local cuisine, or receive tailored travel details like hotel, ticket, or attraction information directly to your phone.
Sponsored content
Explore the world, powered by your favorite brands
Enjoy exclusive, branded destinations—like Milan in collaboration with Visa or Munich with Lufthansa. Users can enjoy tailored travel insights and attractions, all brought to you by trusted partners.
A more visual approach
Discover Tampa Bay through stunning visuals and real TripAdvisor reviews. Choose from categories like stays for stylish accommodations, adventures for thrilling experiences, or attractions for unique sights. Learn more by getting a link sent to your phone, making it easy to plan your next visit.
Visit Orlando- Not just the theme parks
A fully immersive audio tourism experience that utilises Amazon’s Alexa voice technology and Tripadvisor’s community-powered content.
In addition to helpful reviews from fellow travelers, you can discover hidden gems such as ecotourism attractions, unique neighbourhoods, celebrity-chef dining, local arts and culture, and more. Further sub-sections help narrow down the ideal location. For example, restaurant recommendations feature choices such as Italian, sushi, or American Gastropub, each with high-quality photos and information about local favourites.
Interactive audio tour- Visit London (🇬🇧)
Choose from iconic, shared, or new London adventures, each accompanied by authentic sounds from the city. Get a taste of London’s unique atmosphere and receive a list of must-do activities from TripAdvisor to plan your perfect visit.