Abu Dhabi from the comfort of your home
20K engagements
People could say “Alexa, Explore Abu Dhabi” and be taken on an immersive voice tour of the destination.
The themes and content within the experience have been selected based on Tripadvisor data and traveller sentiment, in order to create a unique experience that is powered by how consumers are feeling. Would-be travellers can choose their own adventure, presented with various options detailing what they can explore in Abu Dhabi. They can verbally request which path to take following prompts from the host. The full experience spans several minutes and comprises a choice of top relaxation and nature spots, cultural wonders and restaurants - all backed by reviews from Tripadvisor.
**The Visit Abu Dhabi project was a complete design and development journey, where I handled everything from initial user flow mapping and conversational design to coding and implementation. Each step was aligned with the goal of delivering a user-focused solution
“Thousands of customers have already engaged with the skill and on average users are spending over four minutes within the immersive experience, answering approximately seven prompts. Extrapolated, this results in over 1,300 hours of destination exposure for Abu Dhabi. Additionally, 97% of users say that they have not been to Abu Dhabi before and over two thirds of those who engaged with the experience said that it has made them more likely to visit Abu Dhabi in the future.”